In 2021, one of the most iconic firms in the center of Athens, trusted us to fully develop and bring to life its rebranding. It was the right time for a complete rejuvenation of Nikos Amarantos, the most well-known and admired Hairdressing & Beauty School in Greece.

With Kyriakos and Nikos Valsamis, the third generation of owners, we’ve developed a Strategic Communications Platform that was presented through a new Logo and brand identity, a video Brand Campaign, Photoshootings, Prints and Posters, Social Media handling and Content development.

The new logo is bold, dynamic and fresh, representing the clear evolution of the School, showing a new era on the sixth decade of its presence. The slogan “Dream, Learn, Create” embraced the campaign presenting the motivation and aspirations of the students near the School’s experienced group of advisors and teachers.